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Build-A-Bear Workshop Heartwarming Hugs Bears Recall

Serious Injury or Death from Choking Hazard to Children.

CPSC recall #26457 · announced Apr 30, 2026 · verified Jul 30, 2026

Hazard
The zipper slider on the side pouch can detach, posing a risk of serious injury or death from choking hazard to children.
Remedy
Consumers should immediately stop using the recalled Heartwarming Hugs Bear and return it to a local Build-A-Bear Workshop store to receive a refund in the form of original payment or a gift card for the original purchase price redeemable toward any available Make-Your-Own furry friend and any other available merchandise. If a consumer is unable to return their Heartwarming Hugs Bear to a local store, they can visit www.buildabear.com/recalls for more information or call Build-A-Bear to receive a free return shipping label to return the recalled bear and to receive a refund check in the form of original payment or in the form of a digital gift card to use on the firm's website.
Units
About 36,000 (In addition 520 were sold in Canada)
Build-A-Bear Workshop Recalls Heartwarming Hugs Bears Due to Risk of Serious Injury or Death from Choking Hazard to ChildrenBuild-A-Bear Workshop Recalls Heartwarming Hugs Bears Due to Risk of Serious Injury or Death from Choking Hazard to ChildrenBuild-A-Bear Workshop Recalls Heartwarming Hugs Bears Due to Risk of Serious Injury or Death from Choking Hazard to ChildrenBuild-A-Bear Workshop Recalls Heartwarming Hugs Bears Due to Risk of Serious Injury or Death from Choking Hazard to Children

How to identify the recalled product

ProductBuild-A-Bear Workshop Heartwarming Hugs Bears
Units recalledAbout 36,000 (In addition 520 were sold in Canada)

The recall

This recall involves the Heartwarming Hugs weighted plush bear with model number 034464. It has a side pouch containing a heart filled with 2.5 pounds of ceramic beads, which can be heated or cooled for comfort. The pouch is secured with a zipper. The product is graded 3 years+ and carries a cautionary statement advising adult supervision due to the heated/cooled element. The model number is located on the label sewn into the back side of one bear leg.

Reported incidents

There has been one consumer report in the United Kingdom of the zipper slider detaching while in use, and no reports in the United States. No injuries have been reported.

What consumers should do now

Stop using the recalled product immediately. Contact the company for the announced remedy. Do not resell or donate recalled products — it is illegal under federal law.

Build-A-Bear at 844-541-0144 from 8 a.m. to 5 p.m. CT Monday through Saturday and 7 a.m. to 4:30 p.m. CT on Sunday or by email at [email protected], or online at https://www.buildabear.com/recalls or https://www.buildabear.com and click on "Recall" at the bottom of the page for more information.

Source: U.S. Consumer Product Safety Commission. Official notice title: “Build-A-Bear Workshop Recalls Heartwarming Hugs Bears Due to Risk of Serious Injury or Death from Choking Hazard to Children”. Read the official CPSC notice